What is Lemon8?

Lemon8 is a social media platform that focuses on blog-style posts with visually engaging images and short video reviews. It is designed with carefully curated categories to cater specifically to the lifestyle interests of the new generation. This makes Lemon8 stand out as a platform for blog-style reviews and sharing knowledge, trends, and emerging topics. Additionally, Lemon8 offers filters, templates, and various features that help users create and present their stories more effectively.

Lemon8 was first launched in Japan in 2020 by ByteDance, the company behind the globally popular TikTok. The development team described Lemon8 as a hybrid between Instagram and Pinterest, combining the best of both platforms. Today, Lemon8 boasts over 5 million monthly users worldwide and continues to grow rapidly.

Creators on Lemon8 often share lifestyle-related content, such as travel guides, local destination lists, restaurant reviews, and clean-eating recipes. Some also post family-secret recipes or honest beauty product reviews that showcase real results. To make their posts unique and engaging, creators focus on fresh, interesting content in the hopes of attracting more users and increasing their blog’s visibility.
How is Lemon8 Different from Other Apps?

What sets Lemon8 apart is its focus on short-form blog content rather than vertical short videos like TikTok, despite being developed by the same team. The platform emphasizes concise, niche-focused posts with a word limit for easy, quick reading. Additionally, its deeply categorized hashtag system helps users explore specialized content, with popular topics including fashion, beauty, food, wellness, and travel.
With its smart content recommendation system, Lemon8 makes it easier for users to discover personalized content that aligns with their interests. This ensures that finding new inspiration is both effortless and relevant. Additionally, the platform offers user-friendly creative tools, allowing users to seamlessly combine images, videos, and text in a single post. With a variety of templates and image editing tools, Lemon8 fosters an open and interactive community where users can freely engage with creators and connect with others in a modern and dynamic way.
Earning Money on Lemon8
Lemon8 provides opportunities for creators to monetize their content on the platform. Here are some of the most popular ways to earn money through Lemon8:
1. Becoming an Affiliate Marketer

Affiliate marketing is a widely popular way to earn money on social media platforms. However, Lemon8 restricts direct links to external websites, making traditional affiliate linking difficult. Instead, creators on Lemon8 often share “product share codes” in the comments section of their blog posts. Readers can copy and paste these codes into external e-commerce platforms to make a purchase using the creator’s affiliate link, ensuring they still earn commissions.
2. Earning as an Influencer
Another way to make money on Lemon8 is by collaborating with brands to review products and services. Typically, marketing agencies reach out to Lemon8 creators, offering paid partnerships where influencers post photos, text, or videos as positive reviews to boost a brand’s sales. The payment rate for this method depends on follower count and the number of sponsored posts. To maximize earnings, it’s essential to have a Rate Card ready for negotiations before accepting review deals.
3. Joining Lemon8’s Gift Voucher Campaigns

Lemon8 frequently hosts free voucher giveaways, offering both cash vouchers and product/service coupons to creators who participate in specific review campaigns. These campaigns typically require creators to review sponsored products or use designated hashtags to promote advertised items. To stay updated on voucher reward opportunities, creators can follow Lemon8_TH for the latest campaign announcements.
Advantages and Disadvantages of Lemon8
Advantages of Lemon8
- Niche Content: Lemon8 focuses on short blog posts with specific topics, allowing users to easily access content that aligns with their interests.
- Effective Feed System: The platform helps users discover content that matches their preferences, making it easy to find new inspiration.
- User-friendly Tools: With features like filters, templates, and other tools, users can create content more efficiently and creatively.
- Monetization Opportunities: Users can earn money through affiliate marketing, influencer product reviews, and joining Lemon8’s voucher campaigns.
- New Community Engagement: Lemon8 provides a space for users to exchange ideas and share experiences freely, fostering an interactive and open community.
Disadvantages of Lemon8
- Limited Link Sharing: Lemon8 restricts linking to external websites, which makes affiliate marketing more challenging compared to other platforms. Some posts may also lack reference links, affecting the credibility of the content.
- Post Length Limitations: Although the platform’s restrictions on images and content help keep posts concise, this may be a limitation for users who want to write long-form articles with detailed information.
- Platform is Still Growing: With only about 5 million monthly active users, Lemon8’s user base is smaller than that of other social media platforms, limiting its potential to reach a broad audience.
- Limited Popular Categories: Popular topics on the platform are largely confined to fashion, beauty, food, health, and travel, which may not cover the diverse interests of all users. If your business has a narrow target audience, Lemon8 may not be the most comprehensive marketing tool.
- Mobile-Dependent Posting: Lemon8 requires a smartphone or tablet to post content, which can be a limitation for users who prefer to post via a website instead of the app.
How to Get Started with Lemon8?
The first step is to sign up for Lemon8. You can do so in two ways:
- Sign up via the website at https://www.lemon8-app.com
- Download the app: For iOS users, download it from the App Store [here]. Or For Android users, download it from Google Play [here].