Sixtygram has noticed that when businesses operate for a while, they often enter the world of social media to increase online sales and reach new target audiences using Facebook Fanpages. However, reaching new audiences on popular social media isn’t easy. Consequently, many Facebook page creation and management services have emerged from marketing agencies and freelancers.
Why Choose Facebook Pages?
Facebook pages or fanpages are one of the most popular social media platforms used by Thais. The backend management system has user-friendly UX/UI and offers many features for entrepreneurs, including Marketplace, Message inbox, Admin addition, cross-platform post sharing, and advertising auctions on users’ timelines.
Types of Page Management Services
Current Facebook page creation and management services offered by marketing agencies and freelancers can be divided into 4 types based on key fanpage features:
1. Content Creation
Content creators plan and produce content mainly through posts, including creating attractive content, analyzing key message wording, writing captions, selecting accompanying images, and planning content release dates and times (Content Calendar).
2. Graphic Design
Often paired with content creation, this includes producing and designing appropriate graphics for the business, videos, banner images, profile pictures, and post albums that convey advertising messages and build brand credibility.
3. Page Admin Management
Facebook page admins create activity and interact with customers on business fanpages, updating brand news, recommending special promotions, responding to chats and comments, taking product orders, summarizing daily totals, and reporting issues to the fanpage owner.
4. Ad Campaign Management
Also known as Facebook Ads management, this supplementary service involves Media Buyers using techniques and expertise to find customer behaviors (personalized) to select relevant target groups for the advertising business, and efficiently manage ad auctions within the predetermined budget.
These four services can be combined, mixed, and matched into packages to suit specific marketing target groups or for promotional purposes.
Finding Facebook Page Management Services
When searching for the best Facebook page management service, consider the provider’s portfolio and capabilities. Inquire about their work process, expertise with fanpage tools, and compare service rates with other providers.
Sixtygram’s Facebook page management services start at 5,000 baht. Contact us to view our portfolio and get additional recommendations.
Precautions When Hiring Facebook Page Managers
Unrealistically low prices: Average costs range from 5,000 – 20,000 baht due to multiple responsibilities involved. Services priced in the hundreds are unrealistic given the workload of multiple positions.
Violating Facebook policies: Strict adherence to Facebook rules is crucial to avoid page closure. Always inquire about and thoroughly study the background of page managers before hiring.
Lack of data analysis plans: Data analysis, posting schedules, and result reports are essential for positive user engagement. Page management services should always provide reports on increased likes, follower movement, comment counts, and share counts to the employer.
Focus solely on sales closure: Observe if the page managers’ work style prioritizes selling or closing sales over providing product details. If so, we recommend avoiding such service providers. While quick sales are important, maintaining long-term customer relationships on the fanpage is more crucial. Friendly admin interactions and natural product recommendations will encourage repeat purchases more than rushing sales during the page management period, which can damage the brand’s image in the long run.
