In 2025, beyond the trending Instagram fonts, the platform continues to solidify its position as a leading space for both personal use and brand building, alongside TikTok and Facebook. Creating standout content on Instagram starts with understanding the platform’s standard photo and video dimensions to ensure flawless display. Sixtygram Agency has compiled the latest Social Media Size Guide for Instagram 2025, covering all features—including photos, videos, Stories, and Reels—to help you craft visually compelling content that effectively captures your audience’s attention.
1. Instagram Feed Photos for Still Photos
When it comes to still photos on Instagram, there are three main formats commonly used in the feed: Square, Landscape and Portrait. Here are the optimal dimensions for each:
- Square photo
- Recommended Size: 1080 x 1080 pixels
- Aspect Ratio: 1:1
- Best for Eye-catching and well-balanced posts.
- Landscape photo
- Recommended Size: 1080 x 566 pixels
- Aspect Ratio: 16:9
- Best for Showcasing wide-angle visuals and storytelling in a horizontal format.
- Portrait photo
- Recommended Size: 1080 x 1350 pixels
- Aspect Ratio: 4:5
- Best for Highlighting details in a vertical frame.
2. Instagram Feed Video Sizes
When uploading videos to your Instagram feed, using the correct dimensions ensures clear display and prevents unwanted cropping.
- Standard IG Feed Video
- Sizes: 1080 x 1080 pixels
- Aspect Ratio: 1:1
- Or wider landscape format
- Sizes: 1080 x 566 pixels
- Aspect Ratio: 16:9
3. Instagram Story Sizes
Instagram Stories remain one of the platform’s most popular features, and optimizing your design ensures a seamless viewing experience for your followers.
- Recommended Size: 1080 x 1920 pixels
- Aspect Ratio: 9:16
- Important Considerations:
- Stories include overlays like text, icons, handles, and buttons. To prevent key content from being obscured, avoid placing important elements in areas where these UI components appear.
4. Instagram Reels Sizes
Reels have become a key feature that makes Instagram more dynamic and engaging, offering short-form videos designed for entertainment and audience interaction.
-
Recommended Size: 1080 x 1920 pixels
- Aspect Ratio: 9:16
5. Instagram Lives Sizes
Instagram Live is a great way to connect with your audience in real time and build lasting relationships.
- Recommended Size: 1080 x 1920 pixels
- Aspect Ratio: 9:16
Tips for Uploading Instagram Posts in the Right Size
- Use the Camera and Auto Settings
- If you capture photos or videos directly through the Instagram app, the system will automatically adjust them to the optimal size.
- However, for higher quality, consider using a smartphone or digital camera with manual settings for better resolution and clarity.
- Use Apps “Captions” to Edit and Adjust
- Apps Captions offer tools to fine-tune your media before uploading.
- Adjust size, resolution, and audio quality to match Instagram’s recommended settings.
- Enhance Content Like a Pro
- Add well-crafted captions.
- Select a theme.
- Design content that fits the recommended dimensions.
Why Are Optimal Instagram Photo Sizes Important?
- Sharper Quality – Using the right dimensions, remain crisp and clear without blurriness or loss of quality.
- Prevents Cropping Issues – Uploading content that doesn’t match Instagram’s recommended sizes may result in important parts being cut off or displayed improperly.
- Improves Audience Engagement – Well-formatted content that fits perfectly on viewers’ screens captures attention and encourages interaction.
- Enhances Professionalism & Brand Image – High-quality, properly sized posts reflect attention to detail and professionalism, making a strong impression on your audience.
Including
Instagram offers one of the most flexible content-sharing experiences compared to other social media platforms. The best Engagement Days is Weekdays tend to generate the highest engagement since users consistently check Stories and posts throughout the day. The opposite way, Lowest Engagement Day is Sundays typically see the least interaction, as people spend more time relaxing and are less active on social media.
Also Instagram offers multiple ways to engage with your audience, from posting Stories and hosting Q&A sessions to going live for real-time interactions. These methods foster a sense of connection and strengthen community bonds, making Instagram a go-to platform—especially for Gen Z. To create high-impact content, understanding optimal image and video dimensions is crucial. Whether it’s photos, videos, Stories, Reels, or IG Live, ensuring your content meets Instagram’s standards enhances visibility, audience reach, and engagement. Well-optimized content not only grabs attention but also increases the likelihood of success on the platform.
