If you’re wondering about the difference between UX design and UI design, you’re not alone. These two terms are often used interchangeably or together, but in reality, UX and UI are quite different.
UX (User Experience) design is about creating a smooth user experience. It focuses on designing to meet the needs of user experience groups. This includes everything from conducting surveys and research to designing the interface of media products for ease of use. UI (User Interface), on the other hand, focuses on creating interactive points for both aesthetics and marketing memorability within the media.
Here’s more information for those interested in the differences between UI and UX that work together, as well as related topics such as UX/UI job responsibilities and salary ranges for those interested in this digital design career.
Whai is UX Design
Simply put, UX is about designing user experiences for anything that can be touched and interacted with, from websites and mobile phones to juice blenders that users can access and control. The best user experience will determine all the interactive components of a tool.
UX Designer Responsibilities
UX designers analyze how the created experience will make users feel emotionally and how easily users can interact with the designed product. For example, designing an easy-to-understand payment process on an e-commerce website, or how quickly a loan application can be submitted in a loan app.
The goal of UX designers is to create experiences that are easy, efficient, relevant, and leave users with a positive impression of the product or service.
Currently, UX designers are often hired by marketing agencies to create both strategic and content work for products and services, including competitor analysis, customer and user analysis, and creating wireframes (prototype structures of user experiences), through to planning development and testing of UX pieces for actual use.
UX Designer Compensation in Thailand
The salary for UX designers in Thailand starts from 40,000 – 62,000 baht on average (updated for 2024), according to Jobdb by Seek.
What is UI Design
UI is the interactive point between users and digital media products, such as device touchscreens or buttons – every point you use to turn electronic devices on and off. This includes website UI design which will have interactive actions on the screen, such as buttons, bounces, icons, color schemes, forms (popups), etc.
The goal for good UI design is that the interaction must function to make user control and commands as easy to understand as possible, while being careful, attractive, and providing clear and complete guidance at the same time.
UI Designer Responsibilities
UI work is suitable for those who enjoy developing from user experiences (UX) by looking at the overall picture that makes it easier for users to understand the designed piece.
The role of UI designers is to supplement customer analysis information to design and create brand image, including graphics, color schemes, to creating user manuals and coordinating directly with developers.
UI Designer Compensation
The salary for UI designers in Thailand starts from 27,000 – 36,000 baht on average (updated for 2024), according to Jobdb by Seek.
Key Differences Between UX and UI
- UX focuses on analyzing products and services to solve problems for users, while UI focuses on creating beautiful, attractive, and interesting interaction points with the business.
- UX work occurs first and is then passed on to UI to enhance the product’s effectiveness with interactive functions and a friendly appearance.
- UX principles can be applied to the development of all types of products and services, while UI is mainly used in digital media such as websites or online media like social media.Companies often hire for UX/UI as a single position.
- UX is more suitable for those with experience in user group analysis, using wireframe tools, understanding information architecture, and able to test the usability of products they design.
- UI is more suitable for those with creative skills, focusing on creating brand image and memory, applying color schemes, designing graphics, and knowledge about motivating users to interact with products.
- In terms of compensation, UX positions generally pay about 30% more than UI positions due to the higher IT qualifications required for UX compared to general design skills.
The salary for UI designers in Thailand starts from 27,000 – 36,000 baht on average (updated for 2024), according to Jobdb by Seek.
