Currently, Instagram is the top platform for Content Creators and KOLs to engage in Influencer Marketing. One of the biggest advantages of increasing your brand or business visibility through the Instagram Explore page is the ability to reach a wider audience while leveraging other Instagram features like Reels and Stories. The Explore page acts as free advertising, similar to Facebook’s “Suggested for You” feature, helping your content get discovered by accounts that don’t already follow you.
Instagram’s algorithm curates each user’s Explore page based on their current interests and suggests accounts they might want to follow. Simply put, if you frequently engage with beauty-related content or aesthetic clinics, your Explore page is likely to feature similar content and recommendations. So, how can you get your content to appear on the Explore page without spending money on ads? The answer lies in this article! At Sixtygram, we’ll guide you through everything you need to know to boost your visibility on Instagram’s Explore page.
1. Consistently post high-quality content.
Posting high-quality content is more than just uploading high-resolution photos or videos—it requires creating engaging content that encourages audience interaction. If you’re unsure where to start, begin by defining your identity or focusing on what you love. For brands and new businesses, consider analyzing your niche and setting clear content themes to establish a strong and recognizable presence.
As mentioned earlier, Instagram’s algorithm prioritizes posts with high user engagement, increasing their visibility on the Explore page. Consistently posting quality content can capture your audience’s attention and encourage interactions such as likes, shares, and comments—an effective way to build brand awareness. And don’t forget! If you regularly post high-quality content, try incorporating trending music into your posts. Instagram’s algorithm boosts content that features popular sounds, helping your posts gain even more exposure on the Explore page.
2. Research and use relevant hashtags.
Using hashtags on Instagram increases the chances of your content being discovered by users who follow or search for the same hashtags. To create relevant hashtags, start by identifying the best keywords that represent you or your brand. Then, research popular hashtags that align with your content. For example, if you’re launching an online fortune-telling service on Instagram, you might use hashtags like #ดูดวง and #รับดูดวงออนไลน์ to connect with similar content creators and expand your reach on the Explore page.
Additionally, use Instagram’s search bar to find related hashtags for content inspiration. The platform will suggest popular hashtags that align with your niche, helping you refine your strategy. Keep in mind that you can include up to 30 hashtags per post, maximizing your chances of reaching a broader audience on the Explore page.
3. Engage actively with your followers.
As mentioned earlier, creating content that encourages high engagement increases the likelihood of your posts appearing on the Explore page. However, maintaining consistent interaction is key—especially for startups. Liking, replying to comments, and engaging with your followers daily will not only strengthen your community but also encourage them to interact with your future posts, boosting your overall visibility.
Alternatively, you can try hosting a giveaway on Instagram to encourage both followers and new users to engage with your content. Not only will this increase your chances of appearing on the Instagram Explore page, but it can also help you gain more followers, boost shares, and enhance brand awareness across the platform.
4. Don’t forget to experiment with Reels.
In 2024, Instagram continues to prioritize content posted through Reels, as more than 90% of users tend to engage with brand messages delivered through video content, such as Reels, rather than text-based promotional posts. Therefore, leveraging Social Video Marketing with video content yields better results for your brand than regular images. It also increases your chances of appearing on the Explore page, while boosting overall engagement.
5. Try leveraging Influencer Marketing.
One of the best ways to increase visibility and get your posts featured on the Explore page is by collaborating with influencers to promote your brand. Choose influencers that align with your brand and encourage their followers to engage with your content—whether it’s liking, sharing, or visiting your profile. By doing this, Instagram’s algorithm will boost your content, pushing it to the Explore page, which helps enhance both your Brand Awareness and presence on Explore at the same time.
The Instagram Explore page is a powerful tool for promoting your brand by adding value and inspiring engagement through your content. This encourages both viewers and followers to interact with your posts, helping you gain better visibility on the Explore page. To ensure your content strategy remains effective, test and adjust your content periodically based on how your strategy is performing. With consistent effort, you’ll soon become an expert at getting your content featured on the Instagram Explore page!
