Influencer is an individual with a significant impact or reputation that influences decisions regarding the use of products and services. This form of online marketing, highly influential in the digital age, targets specific audience groups referred to as followers. Operating predominantly on social media platforms like Instagram, TikTok, and utilizing diverse formats such as photos, video clips, and articles, influencers engage effectively with their followers.
In 2024, we find ourselves in the midst of a golden era for Content Creators. Undoubtedly, the influence trend is exceptionally robust. At Sixtygram, we aim to address lingering questions: Why have influencers become immensely popular?
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Types of Influencers
For a comprehensive understanding of influencers, we categorize them into two main groups: based on follower count and based on content type.
1. Categorized by number of followers
Influencer classification Can be divided into 5 main types:
- Mega-Influencers (1,000,000 or more followers) typically encompass well-known offline celebrities, such as actors, singers, and athletes, boasting over 1 million followers across various social media platforms. They project a clear and distinctive lifestyle, making them trendsetters on a broad scale across social media, influencing both followers and general consumers. Suitable for large businesses or organizations, engaging Mega-Influencers requires a significant budget. However, the market outcomes are predictable and often substantial.
- Macro-Influencers (500,000 – 1,000,000 followers) are more accessible than Mega-Influencers, with a slightly smaller but still substantial following. Typically, they include celebrities, internet personalities, athletes, or niche YouTubers. Possessing the potential to generate brand awareness among their followers, Macro-Influencers are suitable for medium to large businesses seeking precise marketing publicity.
- Mid-Tier Influencers (100,000 – 500,000 followers) may not reach celebrity status, yet they wield significant influence and popularity among their followers. With broad access to both brands and followers, Mid-Tier Influencers often evolve from Nano Influencers, granting them valuable experience in product promotion. This type of influencer is particularly well-suited for online store businesses aiming to boost sales.
- Micro-Influencers (10,000 – 100,000 followers) are often recognized for their unique or specialized knowledge and distinct personal preferences. They possess genuine expertise in their areas of interest, attracting followers who share similar lifestyles and interests. Micro-Influencers are readily accessible and create content that resonates well with their followers. Brands often opt for Micro-Influencers due to their effectiveness in brand engagement and trust-building. This type of influencer is particularly suitable for small businesses and shops looking to diversify their target audience through various strategic campaigns.
- Nano-Influencers (1,000 – 10,000 followers) represent a segment with the smallest follower count. They may include ordinary individuals well-known among acquaintances, friends, or specific social groups—perhaps a university standout, a class leader, or a group of friends creating content together. Nano-Influencers are often perceived as friendly, authentic, and easily approachable, making them effective in building engagement. This type of influencer is particularly suitable for business startups aiming to establish their identity and enhance brand awareness in the realm of online marketing.
2. Categorized by Content Influencer
In each influencer category, content is naturally crafted based on individual strengths and tailored to specific target groups, as outlined below.
Lifestyle Influencer
Lifestyle Influencers specialize in creating some of the most popular content by seamlessly blending various types into a cohesive narrative. They skillfully convey their stories through diverse channels, encompassing aspects like travel, cat parenting, fashion, and anything related to their personal daily lifestyle.
Beauty Influencers
Beauty Influencers, often known as Beauty Bloggers, primarily focus on content related to beauty. They share insights into makeup techniques, hairstyling, and skincare recommendations, among other aspects of their lifestyles.
Travel Influencers
Travel Influencers excel in narrating their own content stories, offering a spectrum of travel recommendations. Their content spans from backpacking to luxury travel, covering various seasons, providing reviews of tourist attractions, and offering advice on choosing accommodations, popular restaurants, and preferred airlines.
Food influencers
Food influencers within the food blogger industry can be ordinary individuals, celebrities, idols, or recognized food experts. They are widely accepted and possess the ability to influence their followers to adopt and enjoy diverse culinary tastes. These influencers can expertly prepare various types of foods.
Selecting Influencers for Optimal Results
Influencer marketing is now a crucial component of online marketing. Today’s influencers not only review products and services to create awareness among their followers but also actively engage in driving sales. If you’re uncertain about choosing the right influencer, we recommend consulting with influencer experts (KOLs) who can provide a tailored marketing plan and guide you in selecting influencers that align best with your business.
Here are some marketing benefits and tips for influencer selection. Our experience with KOLs has proven that choosing the right influencer for your business is a worthwhile investment, contributing significantly to your Brand Awareness efforts among customers.
Benefits of using Influencers
- Increase Brand Awareness: The more reviews influencers share about your products and services online, the broader your brand awareness becomes. This is particularly effective for newly launched brands aiming for widespread recognition.
- Target New Market Segments: Leveraging influencers allows you to penetrate niche markets or reach a more specialized audience. For instance, the Bulldog brand from England, specializing in men’s skincare products, achieved significant success by collaborating with influencers on TikTok, garnering 29.8 million impressions and boosting sales by 5%-10%.
- Increase Social Media Following: Building your brand begins with expanding your social media presence. When influencers introduce your brand through various reviews, their followers are likely to follow your brand as well.
- Gain Credibility and Trust: Positive endorsements and content from influencers contribute to building a strong online reputation. Endorsements and continuous mentions from influencers establish a foundation of trust, leading to sustained Brand Awareness.
- Presence Across Multiple Platforms: Utilizing influencers for product and service reviews not only establishes your brand on various platforms but also provides an immediate identity. Even without a dedicated brand account, influencers can introduce your brand to new platforms, expanding your reach to untapped audiences.
Find your Influencers
Once you determine the type of influencer and content stream you desire, the next step is finding the right influencers. This involves selecting influencers who can positively impact your brand. Utilize data analysis, considering factors such as follower count, likes, and shares to guide your selection process. This information will provide valuable insights as you embark on your influencer marketing journey.
1. Hashtag
In the current digital landscape, hashtags like #Fyp, #Pov, #Trend, and #FoodReviews are widely used by both regular users and influencers across various content types. Initiating your search through hashtags is a fundamental method for finding influencers. Begin by accessing the platform where you plan to engage influencers and start by entering relevant hashtags that align with your interests. This straightforward approach introduces you to a diverse array of unique influencers. Remember to assess the influencer’s engagement and follower count to ensure alignment with your brand’s objectives.
2. Google
The most fundamental and classic approach to finding influencers is through Google. Numerous methods can be employed on Google to identify the right influencers for your brand. Begin by entering phrases into the search box, such as ‘recommended foodie reviewers‘ or ‘Tiktoker rankings.‘ These initial keywords often serve as a starting point in discovering influencers that match your criteria. Additionally, consider visiting platforms like Thai Tik Tok Ranking, which compiles a collection of influencers boasting the highest number of followers in Thailand.
3. Youtube
YouTube stands out as a highly popular and valuable platform for discovering influencers. This platform is widely utilized by reviewers across diverse content categories. You’ll find a multitude of content types and various influencers to choose from, catering to your brand’s specific needs. For instance, if you’re seeking a travel reviewer, begin your search with terms like ‘Chiang Mai travel review,’ allowing you to select influencers that align with your preferences.
4. Marketing Agency
If you’re unsure where to begin, we recommend seeking the assistance of an online marketing assistant to find the most suitable influencer for your brand. This method is particularly convenient as marketing agencies possess expertise and familiarity with various influencer types. At Sixtygram, we stand ready to present influencers tailored to your brand. Feel free to add us on Line for a consultation, and let us help you navigate the world of influencers!
5. Influencer Social
Delve deeper into online platforms such as Instagram, Facebook, and TikTok once you’ve identified the influencers you’re interested in. You can initiate contact by sending an email or reaching out through the channel provided by the influencer. Inquire about rates and working conditions as a good starting point for engaging with influencers.
Average income of the ‘Influencer’ profession
The influencer profession stands out as one of the most sought-after and popular careers among the new generation. It offers an easily accessible career path with low entry costs and widespread recognition, making it an attractive choice. Reaching a large audience is not a daunting task. You can check the average card rates or preliminary influencer salaries for 2024 here, allowing you to make an initial assessment of the budget required to engage a reviewer and the type of influencers you aim to collaborate with.
The working conditions for influencers are influenced by various factors, including the scope of work, niche specialization, boosted posts, and the acquisition of exclusive content.
Mega-Influencers (1,000,000 or more followers)
TIKTOK: 80,000 – 300,000 Bath
FACRBOOK: 100,000 – 250,000 Bath
INSTAGRAM: 150,000 – 300,000 Bath
YOUTUBE: 300,000 – 800,000 Bath
X (TWITTER): 45,000 – 100,000 Bath
Macro-Influencers (followers 500,000 – 1,000,000)
TIKTOK: 30,000 – 100,000 Bath
FACRBOOK: 80,000 – 150,000 Bath
INSTAGRAM: 100,000 – 200,000 Bath
YOUTUBE: 150,000 – 250,000 Bath
X (TWITTER): 30,000 – 45,000 Bath
Mid-Tier Influencers (followers 100,000 – 500,000)
TIKTOK: 10,000 – 30,000 Bath
FACRBOOK: 30,000 – 80,000 Bath
INSTAGRAM: 50,000 – 80,000 Bath
YOUTUBE: 50,000 – 80,000 Bath
X (TWITTER): 8,000 – 25,000 Bath
Micro-Influencers (followers 10,000 – 100,000)
TIKTOK: 5,000 – 10,000 Bath
FACRBOOK: 5,000 – 25,000 Bath
INSTAGRAM: 5,000 – 25,000 Bath
YOUTUBE: 15,000 – 50,000 Bath
X (TWITTER): 5,000 – 8,000 Bath
Nano-Influencers (followers 1,000 – 10,000)
TIKTOK: 3,000 – 5,000 Bath
FACRBOOK: 3,500 – 5,000 Bath
INSTAGRAM: 3,500 – 5,000 Bath
YOUTUBE: 5,000 – 10,000 Bath
X (TWITTER): 2,000 – 5,000 Bath
Reference price in 2024 : Tellscore
Becoming an Influencer in 2024
If you’ve followed along until this point and are considering stepping into the world of influencers, you might be wondering where to begin. Sharing stories about topics that genuinely interest you and showcasing your expertise across various social channels can be a great starting point. It not only aligns with your passion but also opens doors to potential income opportunities. If you’re eager to embark on the influencer journey, we recommend starting with the following:
Begin by choosing a specific niche or area of expertise.
As the next step, ensure to enhance the effectiveness of your social media channel profiles.
Boosting your online presence involves converting your account to a business account.
Understanding your audience is the key to being a successful influencer.
Identify your target audience to consistently deliver quality content that resonates with them. Crafting content with care and a deep understanding of your audience fosters sustainable follower growth. Lastly, position yourself as an influencer interested in brand collaborations by including your contact details in public channels. This increases your chances of attracting opportunities to collaborate with brands.
There you have it – you’re now ready to step into the world of influencers!”
