Keywords in term of SEO are crucial in making your website appear and rank high in search engines like Google. In reality, keywords for SEO hiring are divided into main keywords and secondary keywords, along with related keywords. Today, Sixtygram will explain these types of keywords.
Main Keywords
Main keywords refer to the primary words or phrases that accurately describe the relevant content on a web page using the product or service you want to present. They are typically 1-2 word phrases that are most relevant to the topic of that particular page on the website. For example, if Sixtygram’s page is about “online marketing company,” the main keyword would be “online marketing services” which has the highest search volume.
Secondary Keywords
Secondary keywords differ from main keywords in that they are related words that complement the main keywords and provide additional context to the website’s content. Generally, secondary keywords are longer phrases (3-4 words) that are related to the main keyword. For example, “best marketing website,” “white hat marketing services,” “marketing consultant services,” etc.
Choosing Main and Secondary Keywords
Many white hat SEO providers use pricing packages for SEO services with a specified number of main keywords that businesses can choose themselves or based on the marketing company’s recommendations. After selecting main keywords with high search traffic and views that suit the marketing plan, you will receive secondary keywords and related keywords.
A good marketing company will search and recommend 5-10 secondary keywords on average to create quality content for the main keywords, making your website’s ranking more stable and harder to drop when customers can find your website through multiple secondary keywords along with the target main keywords.
For example, if your business’s main keyword is “environmental news website,” your secondary keywords in the content should be “today’s environmental news,” “best environmental news website,” “latest environmental news,” etc.
How to Use Keywords for SEO
When it comes to SEO, both main and secondary keywords are used in several ways to improve the ranking of web pages on Google:
- Meta tags: Main and secondary keywords are included in title tags, description tags, and header tags (H1, H2, H3, etc.) to support search engines in understanding your website’s content.
- Content: Both main and secondary keywords should be included in the website’s content naturally and relevantly to all linked content on the website. Good content with all necessary keywords helps search engines like Google understand the topic and relevance of the content to the words people use to find your website.
- Website structure: SEO professionals can include main and secondary keywords in page URL names to systematically identify the relevance of each page’s content.
- Image alt attributes: Including main and secondary keywords in file names and alt text of images embedded in your content helps Google understand how the image relates to the website’s content, improving your website’s SEO ranking and overcoming SEO techniques that competitors often neglect.
Related Keywords Explain
Related keywords are words or phrases that link to content similar to your target main keywords for SEO. Related keywords don’t necessarily have to be synonyms but are words that many people often search for your main keywords in different contexts and wordings but get the same results.
For example, “marketing agency,” “digital advertising,” “marketing planning,” “SEO services” are words people use when aiming to search for a marketing company in Thailand as the main keyword.
Summary of Keyword Usage
The important thing in SEO is to avoid misusing keywords. Overusing keywords in content can negatively affect your Google ranking. Sixtygram recommends focusing on creating quality content that incorporates main and secondary keywords, as well as related keywords, naturally and meaningfully to create the best experience for readers.
By understanding and using all the types of keywords we’ve explained, we hope you can use each type of keyword to greatly enhance your website’s ranking in the competitive world of SEO.
